top of page

Your luxury lifestyle innovator specialising in global, bespoke expertise, all at your fingertips.

Our Story

Our Story

FirstLuxe was founded in 2019 by childhood friends, Calaum Jahraldo Martin, Steven Haziza Metta, and Scott A. Martin.

The trio explored their own paths in professional football, real estate and luxury hospitality, before reuniting to create what has become one of the most sought-after lifestyle concierges.

A one-stop shop, affordable, modern-day solution.

The App

Following a successful launch in 2021, our state-of-the-art app has re-imagined the traditional concierge business model. By integrating a delicate blend of human and tech intelligence, we have created an innovative platform for all your lifestyle needs.

Effortlessly book a restaurant, hotel, flight, car, event and so much more with a click of a button, all while developing an unparalleled relationship with your dedicated Lifestyle Manager.

We offer a range of membership tiers that are sure to suit your needs, from Global Travel to Platinum and even bespoke Corporate memberships
App 1.png


Our highly skilled and connected team keep our members up-to-date with the latest news on new restaurant, bar, and club openings. Benefit from personalised recommendations, from where to dine to match your culinary tastes, to where to entertain and host.

We offer an efficient service via the app with priority reservations at some of the most sought-after destinations.


Our dedicated travel team are an affiliate partner of Travel 360. Our travel team benefit from exclusive partnerships with world-renowned hotels, we can source you the most suitable accommodation wherever you travel. Benefits include preferential rates, upgrades, and amenities on global travel.

Discover our curated list of the most ostentatious hotels and villas all over the world.


Unlock exclusive access to all major events across the globe, from Formula One to Wimbledon to the Races, to sold out concerts and festivals. Receive the latest news, tickets, and offers via the FL app and members-only newsletters.


Travel in style, whether a V Class or a Rolls Royce with our chauffeur partners, to private jets and yacht chartering.

Trust your Lifestyle Manager to manage your personal shopping and gifting. Offering an unrivalled service across some of the globe's luxury department stores, expect a seamless experience of VIP rooms, personal styling and look books.

With long-standing relationships with some of the most trusted personal shoppers in the industry, we specialise in sourcing vintage and exclusive pieces on a bespoke basis.

Private Dining

Whether a dinner at a private dining room, a bar mitzvah at a boutique hotel, a baby shower at home, or a birthday at an exclusive night club, our dedicated team of highly experienced Event Managers will work closely with you whilst taking care of the event planning process every step of the way.

From sourcing the venue, to providing the catering, to the event styling, we
 work with some of the highest quality and trusted suppliers in the business to host private events.


Unwind with a wellness day, arranged to your desires. From a spa at one of London's five star hotels to a countryside escape, our hand selected recommendations ensure the ideal experience for our Members.

Discover our full offering via the FL app, available to download now on the App Store and Google Play.


bottom of page